wheelhousedmg.com

# Wheelhouse DMG

> Wheelhouse DMG is a digital marketing agency purpose-built for medical device, healthcare, and privacy-first brands. We've spent more than a decade delivering exceptional performance to the world's most innovative brands through digital advertising, digital strategy, and marketing sciences. We do this through senior marketing expertise, proprietary technology, and a performance flywheel that delivers compounding returns for our clients.

## Capabilities

### Digital Strategy & SEO
- [Digital Strategy & SEO Overview](https://www.wheelhousedmg.com/capabilities/digital-strategy-seo/): Wheelhouse helps clients earn visibility and convert it into exceptional business outcomes. Through SEO, optimization for AI (AEO or GEO), content strategy, conversion rate optimization, and more, we guide potential customers, patients, and providers to your site and through their journey from first search to meaningful action. Capability highlights include SEO and organic search optimization, AI brand monitoring, content strategy and information architecture, digital strategy and roadmap development, Lighthouse search intelligence platform, and Compass data unification.
- [AI Brand Monitoring & Optimization](https://www.wheelhousedmg.com/capabilities/digital-strategy-seo/): Generative Engine Optimization (GEO) services for MedTech and healthcare brands. Wheelhouse monitors how clients are represented across AI platforms including ChatGPT, Google Gemini, Perplexity, and other leading LLMs, and crafts strategies to improve brand presence, citation frequency, and accuracy in AI-generated responses. Powered by the proprietary Lighthouse platform and integrations with tools like Profound AI.
- [Content Strategy](https://www.wheelhousedmg.com/capabilities/digital-strategy-seo/content-strategy/): Search-first and AI-first content strategy, topical depth analysis, content gap identification, and long-term content roadmaps designed to perform in both traditional SERPs and AI-generated answers.
- [Technical SEO](https://www.wheelhousedmg.com/capabilities/digital-strategy-seo/technical-seo/): Technical SEO services for MedTech and healthcare, including site discoverability and authority, site performance for better patient and provider engagement, mobile-first experiences, and schema markup.
- [Local SEO](https://www.wheelhousedmg.com/capabilities/digital-strategy-seo/local-seo/): Local SEO for multi-location healthcare organizations, including Google Business Profile optimization, local landscape analysis, and appointment booking conversion.
- [CRO & User Testing](https://www.wheelhousedmg.com/capabilities/digital-strategy-seo/cro-user-testing/): Conversion rate optimization, A/B testing, and user research for healthcare websites and landing pages.
- [Site Migrations & Brand Consolidations](https://www.wheelhousedmg.com/capabilities/digital-strategy-seo/site-migrations-brand-consolidations/): End-to-end healthcare website migration management, including redirect mapping, SEO preservation, and compliance considerations.
- [UX and User Journeys](https://www.wheelhousedmg.com/capabilities/digital-strategy-seo/ux-and-user-journeys/): User experiences tailored to meet the needs of patients, providers, and MedTech and healthcare decision makers. Patient-centered journeys, optimized healthcare experiences, brand positioning, and data-driven testing.

### Digital Advertising
- [Digital Advertising Overview](https://www.wheelhousedmg.com/capabilities/digital-advertising/): Wheelhouse runs paid search, paid social, and programmatic campaigns for medical device, healthcare, and privacy-first brands. We deliver performance others can't because we built the data infrastructure that enables it: a HIPAA-compliant foundation that unifies your first-party data, CRM, digital advertising, and web analytics into a single, coherent view of your customer journey. Capability highlights include digital advertising strategy, paid search advertising, paid social advertising, programmatic and display, creative testing and campaign variation, first-party data strategy for digital advertising, and HIPAA-compliant conversion tracking and attribution.   
- [Paid Advertising Strategy](https://www.wheelhousedmg.com/capabilities/digital-advertising/paid-advertising-strategy/): Cross-channel paid media strategy development for MedTech and healthcare brands. Covers goal-setting, audience discovery, channel prioritization, privacy compliance planning, and performance forecasting — with a focus on patient acquisition, product launches, and market expansion.
- [Paid Search Advertising](https://www.wheelhousedmg.com/capabilities/digital-advertising/paid-search-advertising/): HIPAA-compliant PPC and paid search management for healthcare and medical device companies. Includes campaign architecture, bid management, first-party data activation, audience targeting, and continuous performance optimization across Google and Microsoft Ads.
- [Display & Programmatic Advertising](https://www.wheelhousedmg.com/capabilities/digital-advertising/display-programmatic-advertising/): Programmatic and display advertising strategy for healthcare brands targeting patients, caregivers, and providers. Leverages premium healthcare publisher networks, real-time bidding, advanced creative optimization, and machine learning to drive engagement while maintaining full HIPAA compliance.
- [Paid Social Advertising](https://www.wheelhousedmg.com/capabilities/digital-advertising/paid-social-advertising/): HIPAA-compliant social media advertising for healthcare and medical device brands across Facebook, Instagram, LinkedIn, TikTok, and Snapchat. Covers HCP targeting via LinkedIn, DTC patient and caregiver campaigns via Meta, privacy-first audience strategy, creative testing, and performance optimization. Wheelhouse is a certified Meta Business Partner and Google Premier Partner.
- [Creative Testing & Campaign Variation](https://www.wheelhousedmg.com/capabilities/digital-advertising/creative-testing-and-campaign-variation/): Creative testing and campaign variation for medical device and healthcare brands, with a focus on data-driven creative optimization, strategic campaign development, multi-channel brand experiences, and conversion-focused landing pages.

### Marketing Sciences
- [Marketing Sciences Overview](https://www.wheelhousedmg.com/capabilities/marketing-sciences/): From analytics configuration and data engineering to Media Mix Modeling and privacy-compliant data infrastructure, Wheelhouse's Marketing Sciences team builds the measurement foundation that healthcare and medical device brands need to make confident investment decisions. Capability highlights include first-party data strategy, data governance and tag management, AI-enhanced business intelligence, HIPAA-compliant data solutions, analytics implementation, MarTech strategy and support, Media Mix Modeling (MMM), UX engineering, and technical solution design and architecture.  
- [First-Party Data Strategy](https://www.wheelhousedmg.com/capabilities/marketing-sciences/first-party-data-strategy/): First-party data is the most reliable, ethical, and privacy-compliant foundation for personalized MedTech and healthcare marketing, turning patient interactions, website activity, and CRM data into actionable insights that drive effective, personalized marketing strategies. Implemented with our private client ID (PCID) system and closed-loop reporting.
- [HIPAA-Compliant Data Solutions](https://www.wheelhousedmg.com/capabilities/marketing-sciences/hipaa-compliant-data-solutions/): Our HIPAA-compliant Data Solutions apply a framework that enables marketers to control data collection, data cleansing, and data sharing at a granular level, preserving your ability to collect the data you need while applying fine-tuned governance to data sharing with any third-party not under BAA.
- [Data Governance and Tag Management](https://www.wheelhousedmg.com/capabilities/marketing-sciences/data-governance-and-tag-management/): From HIPAA-compliant data strategies to ongoing compliance monitoring, we ensure your marketing technology stack is designed to meet regulatory standards while positioning you for strategic data activation through Compass, our marketing data warehouse. By incorporating consent management and implementing precise tag controls, we create a governance framework that protects your organization, maintains the trust your patients place in you, and optimizes for performance. 
- [AI-Enhanced Business Intelligence and Analytics](https://www.wheelhousedmg.com/capabilities/marketing-sciences/ai-enhanced-bi-and-analytics/): Built on our proven Compass data warehouse foundation, our AI-enhanced business intelligence and analytics services deliver sophisticated analytics visualization, natural language querying, and automated insights that transform raw marketing data into strategic intelligence your leadership team can act on immediately. Using our secure, HIPAA-compliant infrastructure, we create dynamic, interactive dashboards and AI-powered analytics tools that provide real-time visibility into marketing performance, customer journey analytics, and ROI across all channels and campaigns. 
- [Google Analytics (GA4)](https://www.wheelhousedmg.com/capabilities/marketing-sciences/ga4/): Be confident in your GA4 data with our full-service implementation and reporting strategy for medical device and healthcare marketers.
- [Development and MarTech Support](https://www.wheelhousedmg.com/capabilities/marketing-sciences/development-and-martech-support/): Wheelhouse handles the complex implementation work that enables exceptional marketing performance while maintaining the strict data governance and security standards healthcare and medical device organizations must meet. From HIPAA-compliant data infrastructure to advanced analytics platforms, we build systems that give you complete confidence in your data, enabling you to make faster, more informed decisions while maintaining the compliance and security your patients and stakeholders expect.
- [UX Engineering](https://www.wheelhousedmg.com/capabilities/marketing-sciences/ux-engineering/): Our UX engineering services bridge the traditional divide between design intuition and data-driven strategy. We engineer experiences that systematically remove barriers to conversion, deepen user engagement, and deliver measurable business growth. By combining behavioral analytics, technical precision, and strategic design thinking, we transform UX from a cost center into a revenue driver. 
- [Technical Solution Design and Architecture](https://www.wheelhousedmg.com/capabilities/marketing-sciences/technical-solution-design-and-architecture/): Custom solutions for complex MedTech and healthcare marketing challenges. Wheelhouse combines deep cloud architecture expertise with an understanding of marketing performance needs to design and build custom solutions that unlock new capabilities for privacy-first brands.


### Proprietary Technology
- [Compass](https://www.wheelhousedmg.com/capabilities/our-technology/compass/): Compass is Wheelhouse's HIPAA-compliant marketing data warehouse. It integrates and harmonizes first-party data, CRM, digital advertising, web analytics, and offline marketing data into a single, coherent view of the customer journey - built specifically for the compliance requirements and data complexity that healthcare and medical device organizations face. 
- [Lighthouse](https://www.wheelhousedmg.com/capabilities/our-technology/lighthouse/): Lighthouse is Wheelhouse's proprietary search intelligence platform. It reads the SERP the way search engines do: paid and organic together, search features broken out, competitor positions mapped, AI-generated responses tracked, at a scale no manual process or standard tool can match.
- [Compliance Monitoring](https://www.wheelhousedmg.com/capabilities/our-technology/sonar/): Our Compliance Monitoring solution runs continuous automated monitoring across your digital touch points, catching issues before they become exposures. Wheelhouse provides healthcare-specific configuration, the compliance interpretation, and the team that acts on what the monitoring finds. 
- [Media Mix Modeling (MMM)](https://www.wheelhousedmg.com/capabilities/marketing-sciences/media-mix-modeling/): Our Media Mix Modeling (MMM) capability is built on the most advanced MMM framework available and augmented with our own proprietary forecasting capabilities. Rather than telling you what happened last quarter, our Media Mix Models tell you what is likely to happen next, giving you the ability to simulate the revenue impact of different budget allocations, channel mixes, and spend levels before committing a dollar.
- [Real-Time Propensity Modeling (RPM)](https://www.wheelhousedmg.com/real-time-propensity-model/): Our Real-Time Propensity Modeling (RPM) capability algorithmically determines the likely lifetime value of every “lead” in real time and transmits that quality signal directly to Meta, Google, and other platforms via a server-side architecture. The result is a program that scales more efficiently as it grows — better signals, better targeting, better leads, lower acquisition cost.


## Work & Case Studies
- [Case Studies Archive](https://www.wheelhousedmg.com/case-studies/): Full library of client case studies spanning MedTech, healthcare, government, and other privacy-first and regulated industries.
- [Providence Health — Appointment Bookings](https://www.wheelhousedmg.com/case-studies/providence-appointment-bookings-soar-with-one-wheelhouse-approach/): Multi-year local SEO and CRO effort driving 806%+ increase in online appointment bookings across a 2,000+ location health system.
- [Medical Device Brand - Real-Time Propensity Modeling Drives Customer Growth](https://www.wheelhousedmg.com/case-studies/real-time-propensity-modeling-for-medtech/): Real-time propensity modeling delivers 50% customer growth by providing ad platforms the conversion signals they needed without exposing protected data.
- [Dual-Brand Retailer - Media Mix Modeling Profit Growth](https://www.wheelhousedmg.com/case-studies/mmm-unlocks-72-net-profit-growth/): 72% net profit increase year-over-year and 57% gross profit improvement through media mix modeling.
- [NASA Science Mission Directorate — Website Consolidation Improves AI Search Visibility](https://www.wheelhousedmg.com/case-studies/navigating-nasas-digital-universe-unlocking-billions/): 1 billion more organic impressions and 24% share of voice across major LLMs achieved with a 200+ website consolidation.
- [Medical Technology Brand - Revenue Growth with Full-Funnel Optimization](https://www.wheelhousedmg.com/case-studies/medical-device-brand-revenue-growth/): 165% revenue growth year-over-year, 132% increase in purchases, and profitable scale across five advertising platforms through creative testing, automated campaigns, and full-funnel optimization.
- [Fred Hutch — Cancer Research Donations](https://www.wheelhousedmg.com/case-studies/fred-hutch-increasing-awareness-and-donations-for-cancer-research/): Featured snippet strategy drove 73% more gifts from new donors and over 27,000 average monthly search impressions.

## Insights

### Articles
- [Articles Archive](https://www.wheelhousedmg.com/insights/articles/): Expert perspectives on medical device and healthcare digital marketing, SEO, paid media, analytics, and AI.
- [The Ultimate Guide to Healthcare SEO](https://www.wheelhousedmg.com/insights/articles/the-ultimate-guide-to-healthcare-seo/): Comprehensive guide covering AI search, EEAT, keyword research, local SEO, technical SEO, and HIPAA-safe analytics for healthcare organizations.
- [HCP Social Media Marketing for MedTech](https://www.wheelhousedmg.com/insights/articles/how-to-reach-hcps-on-social-media/): Article covering which social platforms healthcare providers (HCPs) use and how MedTech brands can effectively advertise in both clinical and personal contexts.
- [AI Search Analytics](https://www.wheelhousedmg.com/insights/articles/ai-search-analytics/): Comprehensive article outlining the three layers of AI search analytics that every medical device and healthcare marketer should be measuring: server-side analytics, platform reports, and answer-level intelligence.
- [Healthcare Advertising Conversion Tracking](https://www.wheelhousedmg.com/insights/articles/conversion-tracking-for-medical-practice-marketing/): Outlines how end-to-end conversion tracking reveals the true cost per booked patient appointment for medical practices, beginning with the ad click.
- [Local SEO for Healthcare Marketers](https://www.wheelhousedmg.com/insights/articles/a-complete-guide-to-local-seo-for-healthcare-providers-with-tools-tips-and-examples/): Practical guide to local SEO strategy, tools, and tactics for multi-location healthcare providers.


### Research
- [Healthcare SEO Study](https://www.wheelhousedmg.com/insights/research/seo-healthcare-study/): Analysis of 10,000+ keywords across six healthcare specialties, identifying winning content strategies, SERP composition patterns, and key differentiators between high- and low-performing provider sites.
- [Privacy-Compliant MarTech Guide](https://www.wheelhousedmg.com/insights/research/privacy-compliant-martech-guide/): Guide that outlines the 12 foundational capabilities medical device, healthcare, and privacy-first organizations need to capture and honor consent, activate secure and compliant data, future-proof growth strategy, and comply with HIPAA, FTC guidance, and state laws. Includes an assessment of over 100 MarTech vendors with scorecards and free compliance checklists.
- [How Americans Search for Health Information Survey](https://www.wheelhousedmg.com/insights/research/how-americans-search-for-health-information-in-2026/): Survey of 1,099 Americans that examines how they find, trust, and act on health information and how those search behaviors are reshaping digital influence in healthcare.


### Podcast
- [The Digital Clinic](https://www.wheelhousedmg.com/insights/podcast/): Wheelhouse's podcast covering digital marketing topics with expert guests: technology innovation and AI, content strategy, HIPAA-compliant measurement, and SEO for medical device, healthcare, and privacy-first marketers.
- [Episode 49: How to Navigate Shifting Compliance Rules Without Sacrificing Performance](https://www.wheelhousedmg.com/insights/podcast/how-to-navigate-shifting-compliance-rules-without-sacrificing-performance/): Deep dive into why compliance risk in healthcare and MedTech marketing has moved from federal regulators to state laws and private attorneys, and what marketers can do to stay compliant without losing performance.
- [Episode 48: Why Privacy-First Marketers Are Turning to Media Mix Modeling](https://www.wheelhousedmg.com/insights/podcast/why-privacy-first-marketers-are-turning-to-media-mix-modeling/): Explains why media mix modeling is finally accessible to healthcare and MedTech brands, and what it looks like when the data delivers.
- [Episode 42: Three AI Breakthroughs Actually Moving the Needle in Healthcare - Ambient Voice, Data Summarization, and Next-Gen Chatbots](https://www.wheelhousedmg.com/insights/podcast/how-to-find-meaning-performance-in-health-it/): Explores the AI innovations and patterns shaping healthcare and medical device marketing.

## About
- [About Wheelhouse DMG](https://www.wheelhousedmg.com/about/): Company background, mission, and the "One Wheelhouse" philosophy.
- [Careers](https://www.wheelhousedmg.com/careers/): Open roles and culture at Wheelhouse DMG.
- [Contact](https://www.wheelhousedmg.com/contact/): Get in touch with the Wheelhouse team.