madebyunderscore.com

# Underscore - Webflow Design & Development Agency

> https://www.madebyunderscore.com/

Underscore is a Singapore-based Webflow design and development agency founded in 2024 by Zhiliang. We specialize in strategic Webflow builds for B2B brands, helping growth-stage companies and SMEs transition from slow, developer-dependent sites to fast, marketer-owned Webflow systems.

## What We Do

We empower marketing teams to take full ownership of their websites while preparing them for the AI-driven era of search and engagement. Our CanvasCore component system balances marketing autonomy with architectural discipline, enabling teams to iterate without breaking things.

Learn more: https://www.madebyunderscore.com/about

## Services

### Webflow Design & Development
Launch high-converting Webflow sites in 4-8 weeks with strategy, design, build, and SEO under one roof. Our approach includes strategic UX & page architecture, high-fidelity design in Figma, Webflow builds with CanvasCore™ components, accessibility & performance optimization, and comprehensive editor training & handover.

Learn more: https://www.madebyunderscore.com/services/webflow-design-development

### Webflow Migration
Seamlessly migrate from WordPress, Squarespace, or custom CMS to Webflow without losing rankings or revenue. We conduct full site and SEO audits, handle content & CMS restructuring, implement 301 redirect mapping, automate content migration where possible, and provide post-launch monitoring to protect your rankings.

Learn more: https://www.madebyunderscore.com/services/migrate-to-webflow

### Webflow AEO (AI Engine Optimization)
We make your Webflow site easy for AI tools to understand and recommend, so more of the right people discover you, trust you, and get in touch. This includes schema & semantic structure for AI/answer engines, on-page technical SEO, performance optimization (Core Web Vitals), and analytics & event tracking setup.

Learn more: https://www.madebyunderscore.com/services/webflow-aeo

### SiteCare Maintenance
Keep your Webflow site fast, secure, and conversion-ready with flexible retainers that cover design tweaks, SEO updates, and on-call support. Our monthly credit-based support includes unlimited 5-minute fixes, new components & landing pages, and experimentation (CRO/SEO/AEO) & refactors.

Learn more: https://www.madebyunderscore.com/services/webflow-maintenance

## Our Approach

We take a full-service approach, meeting you where you are and guiding you through every stage: from our Blueprint strategy phase (2-3 weeks) and creative development to full implementation and ongoing evolution. This is made possible by our team of specialists spanning strategy, architecture, content design, SEO, and experience optimization.

View our services: https://www.madebyunderscore.com/services

## CanvasCore System

CanvasCore is our component system that combines design consistency with marketing flexibility, seamlessly integrating with your existing tools and workflows. Think of it like a well-designed office: the "furniture" (sections/components) is already built, you just rearrange and reuse it. Pages are powered by clear CMS fields, so your team fills in content rather than wrestling with layout.

## Who We Serve

We're a good fit if:
- Your marketing team depends on a developer for every landing page or update
- Your WordPress setup is slow, fragile, and held together by 20+ plugins
- You're planning a rebrand, fundraising, or new product launch and your current site can't keep up
- You want a website your marketers can actually own—without breaking the design
- You're not looking for a brochure site where you get it done and park it away

We work with B2B companies and SMEs focused on marketing and lead generation who want custom design and UX, not generic themes.

## Notable Clients

View our portfolio: https://www.madebyunderscore.com/works

- **StraitsX** (Finance): Webflow rebrand evolved into highly interactive, B2B-focused website with complete marketing team autonomy
- **Mito Health** (Health/Tech): Scalable Webflow system for longevity startup with AI-powered personalized health plans
- **Pulse Group** (Health/Tech): Technical Webflow development partnership for complex, animation-heavy corporate rebrand
- **DOKU**: Migration from custom Angular site to Webflow with multilingual support
- **LASALLE College** (Education/Creative): Year in Review 2024 website design showcasing achievements and collaborations

## Key Benefits

**Marketing Autonomy**: Non-technical teams can manage the site themselves. If your team can use tools like Notion, Figma, or Canva, they'll be able to handle everyday updates in Webflow after handover.

**SEO Protection**: Our migration process protects your existing traffic and sets you up for long-term growth through comprehensive audits, clean URL structures, and 301 redirect mapping.

**AI-Ready**: We prepare your website for the AI-driven era with proper schema, semantic structure, and optimization for AI/answer engines.

**No Forced Retainers**: We keep projects and retainers separate. You can start with a project-only engagement and add SiteCare™ maintenance later if needed.

## Process & Timeline

1. **Blueprint Session (Strategy Phase)**: 2-3 weeks
2. **Design + Development**:
   - Startup/simple marketing site: 4-6 weeks
   - Migration + CMS-heavy B2B site: 6-8 weeks

After the Blueprint, we provide a clear plan with milestones and dates. We include training, a walkthrough video, and a written guide for team handover.

## Solutions

- **WordPress to Webflow**: https://www.madebyunderscore.com/solutions/wordpress-to-webflow
- **Webflow for Marketing Team**: https://www.madebyunderscore.com/solutions/webflow-for-marketing-team

## Company Information

- **Founded**: 2024
- **Founder**: Zhiliang
- **Location**: Singapore
- **Legal Entity**: A brand of Formhaus Pte. Ltd.
- **Website**: https://www.madebyunderscore.com/
- **Contact**: https://www.madebyunderscore.com/contact
- **LinkedIn**: https://www.linkedin.com/company/madebyunderscore

## Special Programs

**Pilot AEO Program**: Partner with us for a 4-month AEO project at a special rate for one Webflow site.

Learn more: https://www.madebyunderscore.com/services/webflow-aeo

## Philosophy

Modern B2B websites are living systems, not static brochures. We build sites that evolve with your business, giving teams the autonomy to move fast without sacrificing design integrity or technical performance.

## Resources

- **Webflow ROI Calculator**: https://www.madebyunderscore.com/resources/webflow-roi-calculator
- **Blog**: https://www.madebyunderscore.com/blog
- **Integrations**: https://www.madebyunderscore.com/integrations
- **Partners**: https://www.madebyunderscore.com/partners/justco
- **FAQ**: https://www.madebyunderscore.com/faq

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For inquiries about Webflow design, development, migration, or AEO services, visit https://www.madebyunderscore.com/ or contact us at https://www.madebyunderscore.com/contact