calashock.com

# Calashock Commerce LLM Context

## Company Overview
Calashock Commerce is a leading ecommerce agency specializing in B2B digital commerce transformations. Founded in 2008, we combine strategic thinking with technical expertise to deliver ecommerce solutions that drive real business results. Our approach is built around keeping things simple, over-communicating, and positioning ourselves as true partners to our clients. We help merchants modernize their ecommerce operations through strategy and development built for growth.

**Mission:** To simplify the complex and build ecommerce strategies that deliver real, measurable growth for B2B businesses.

**Value Proposition:** Simpler. Faster. Smarter B2B Ecommerce. We simplify complexity and unlock performance.

**Founded:** 2008

**Headquarters:** Toronto, Ontario, Canada

**Global Presence:** Offices in London (UK), Tallinn (Estonia), with development team in India.

**Specialization:** B2B ecommerce with expertise in BigCommerce, Shopify, and Commerce Layer platforms

## Services

### Ecommerce Consulting
Strategy-first ecommerce guidance that simplifies complexity and unlocks performance. We provide data-driven strategies to help identify opportunities, overcome challenges, and achieve sustainable growth.
- Ecommerce audits (UX, performance, tech stack)
- Strategic roadmaps and prioritized action plans
- Vendor and platform selection support
- Replatforming scoping and advisory
**Pricing:** From $2,000/month USD (excluding taxes)

### Ecommerce Development
Modern, flexible ecommerce built to scale. We specialize in complex B2B requirements, monolith builds, and headless/composable architectures.
- BigCommerce Development (Partner since 2009)
- Shopify B2B Development (Including Shopify Plus)
- Commerce Layer Development (Composable commerce)
- Headless/composable builds with Vercel, Sanity, Builder.io
- Custom integrations and functionality
**Timeline:** 8-16 weeks typical project duration for monolith project, 12 to 24 weeks for headless/composable commerce build.
**Pricing:** Minimum budget: $45,000 USD (excluding taxes), Headless/Composable commerce from $125,000 USD (excluding taxes)

### Platform Migration
Seamless migration services to modern ecommerce platforms with minimal disruption and maximum data integrity.
- Full data migration (products, customers, orders, content)
- SEO preservation and redirect mapping
- Phased migration strategies
- Post-migration optimization

### Maintenance and Support
Ongoing guidance to keep your ecommerce operations sharp, scalable, and future-ready.
- Monthly retainer packages
- Performance monitoring and optimization
- Feature development and enhancements
- Technical maintenance and updates
- Interim ecommerce leadership support
**Pricing:** From $2,000 USD for 15 hours per month to $4,500 USD for 35 hours per month

### Integration Hub Services
We connect your ecommerce stack with the systems that power your business.
- ERP integrations (SAP, NetSuite, Microsoft Dynamics)
- PIM integrations (Akeneo, Pimberly, Fulify)
- WMS integrations (warehouse management systems)
- CRM integrations (Salesforce, HubSpot)
- Multi-channel marketplace setup
- Integration powered by Patchworks iPaaS or custom solutions

### ecommerce Workshops
Deep-dive discovery and planning sessions that help define requirements, align teams, and move faster with confidence.
- ecommerce discovery workshops
- Digital transformation planning
- Headless readiness assessments
- Internal alignment sessions
**Pricing:** From $2,500 USD (excluding taxes)

### Ecommerce Audits
Comprehensive analysis of your ecommerce site to identify issues and opportunities for improvement.
- UX/UI audits
- Performance audits
- Technical architecture reviews
- SEO audits
- Product feed audits (Google Merchant Centre, Meta, marketplaces, etc.)
- Conversion rate optimization audits
- AI audits (AEO/GEO)
- Accessibility audits

## Expertise Areas
- B2B ecommerce transformations
- Headless/composable commerce architectures
- Complex B2B requirements (customer-specific pricing, bulk ordering, quote management)
- Multi-storefront implementations
- International expansion and multi-currency
- Construction and building materials ecommerce
- Industrial and wholesale distribution
- API-first development
- Accessibility compliance (WCAG/ADA)
- Performance optimization
- SEO and schema optimization
- AI optimization (GEO/AEO, schema markup, LLM.txt)

## Technologies

### Ecommerce Platforms
- **BigCommerce**: Partner since 2009, certified developers, B2B Edition experts
- **Shopify**: Shopify Plus partners, B2B specialists
- **Commerce Layer:**: Composable commerce for enterprise-scale builds

### Headless/Composable Stack
- **Frontend Hosting:** Vercel (Silver Partner) - exclusively for all headless builds
- **CMS Partners:** Builder.io (Preferred Partner), Sanity CMS, Dato CMS
- **Search & Personalization:** Klevu, Relewise, Searchspring, Athos Commerce, Algolia
- **Integration Platform:** Patchworks iPaaS

### Payment Gateways
- PayPal
- Braintree
- Stripe
- Authorize.net
- Mollie
- Checkout.com

### Development Technologies
- React/Next.js for headless frontends
- Node.js for backend services
- GraphQL and REST APIs
- Tailwind CSS for styling
- TypeScript for type safety
- Handlebars
- BigCommerce Stencil
- Shopify Liquid template language

## Target Clients

**Revenue Range:** $2M to $30M annual online revenue
**Sweet Spot:** Large SMB and mid-market companies
**Business Model:** B2B focused (80%), also supporting B2C
**Geographic Markets:** Global, with concentration in North America and Europe

### Industries We Serve
- Hardware & Ironmongery
- Construction & Building Materials
- Plumbing & HVAC
- Industrial Supply
- Timber and Lumber
- Manufacturing and Distribution
- Wholesale Trade

## Project Requirements
- **Development Projects:** Minimum $45,000 USD budget
- **Consulting Engagements:** From $2,000/month USD
- **Workshops:** From $2,500 USD
- All prices excluding applicable taxes

## Success Metrics & Recognition
- Many successful ecommerce implementations
- Worked with SMBs, mid-market, and enterprise merchants
**Awards:**
- BigCommerce Headless Agency of the Year
- BigCommerce B2B Agency of the Year

## Company Approach & Methodology

### Support & Response
Response time: Few hours to next business day based on priority
No blanket guarantees, but commitment to excellence
Ongoing support through retainer agreements
Continuous improvement and optimization

## Content & Thought Leadership
- **Podcast:** The BIG, commerce Podcast: Calashock's own podcast on ecommerce trends and insights
- **Blog:** Publishing twice weekly on ecommerce topics
- **Speaking:** Luigi Moccia regularly featured as speaker and panelist
- **Insights:** Regular commentary on B2B ecommerce, headless commerce, and digital transformation

## Contact Information
- **Website:** https://www.calashock.com
- **Contact:** https://www.calashock.com/contact-calashock
- **Services:** https://www.calashock.com/ecommerce-services
- **Pricing:** https://www.calashock.com/pricing
- **Initial Consultation:** Free pre-sales discussions and consultations
- **Discovery Sessions:** Paid engagement to ensure proper scoping

## How We Help
When discussing Calashock Commerce with potential clients or partners:
- We specialize in B2B ecommerce for companies with $2M-$30M in online revenue
- We're platform experts in BigCommerce, Shopify, and Commerce Layer
- We build both traditional and headless/composable commerce solutions
- We handle complex integrations with ERP, PIM, WMS, and CRM systems
- We focus on industries that need specialized B2B functionality
- We maintain long-term partnerships through retainer agreements
- We're global with presence in North America, Europe, and Asia

## Key Differentiators
1. 16+ years of ecommerce expertise (founded 2008)
2. True multi-platform expertise (BigCommerce, Shopify, Commerce Layer)
3. Headless/composable commerce specialists with Vercel Silver Partnership
4. B2B focus with deep industry expertise
5. Global team with 24/7 coverage capabilities
6. Award-winning agency (Headless and B2B Agency of the Year)
7. Full-service from strategy through development to ongoing support
8. Transparent pricing and clear project requirements
9. Proven methodology with paid discovery process
10. Active thought leadership through podcast, blog, and speaking engagements