sviblov.com

# Mike Sviblov

> Personal website of Mike Sviblov — game producer and game designer with 20+ years in the games industry (since 2004). Runs two studios: Causal Games, an AI-first studio making mobile free-to-play games with meaning, where every action has consequences, and Adamant.Games, an independent R&D studio making premium games for PC and consoles. Based site: https://sviblov.com (English), https://sviblov.com/ru/ (Russian).

Career: Mail.Ru, ZeptoLab, PlayFlock, Aggro Games, Playrix, Azur Games — from browser MMOs to casual hits with billions of installs. Founder of Midcore.space, an international community of 2,000+ midcore game developers. Mentor at IGDA (International Game Developers Association).

## Initiatives

- [Causal Games](https://causal.games): Founder. AI-first studio making mobile free-to-play games with meaning — where every action has consequences.
- [Adamant.Games](https://adamant.games): Founder. Independent R&D studio making premium games for PC and consoles.
- [Midcore.space](https://midcore.space): Founder. International community of 2,000+ midcore game developers. Knowledge sharing, networking, industry discussions.
- [Ask Mike](https://t.me/ask_mike_bot): Creator. AI analyst of the game industry in Telegram. Answers market, monetisation and genre questions from 145,000+ fragments of industry press, analyst reports and game design books.
- [AI-First Gamedev](https://t.me/AiGamedevNews): Creator. AI-powered news aggregator on making games with AI — 20+ sources filtered by an LLM — and the community of developers around it. Also at https://t.me/AiFirstGamedev.

## Experience

- Causal Games — Founder (2026 — Present): AI-first studio making mobile free-to-play games with meaning.
- Adamant.Games — Founder (2019 — Present): Independent R&D studio making premium games for PC and consoles.
- Azur Games — Executive Producer (2024 — 2026): DIY Projects — casual game. Team of 30, full ownership of product.
- Playrix — Producer (2023 — 2024): Gardenscapes: match-3 direction. Team of 60. Onboarding, game mechanics, difficulty curve.
- Geeky.house — CBDO & Head of Publishing (2022 — 2023): Built publishing division from scratch. Team of 30. Product scouting, testing, iterative improvement with external teams.
- AppQuantum — Publishing Consultant (2020 — 2021): Scouting teams and projects for publishing, iterative product improvement.
- AppLife — Head of Publishing (2019 — 2020): Built publishing division from scratch. Strategy, team and project scouting.
- ZeptoLab — Product Manager → Head of Publishing → Consultant (2016 — 2019): Managed Cut the Rope franchise (1B+ downloads). Launched Cut the Rope: Magic. Built publishing from zero.
- PlayFlock — Lead Project Manager (2015 — 2016): Products: Indy Cat (10M+ installs), Wonders: Match 3 (3M+ installs).
- Aggro Games — Executive Producer (2013 — 2016): Parograd — Best Browser Game at KRI 2013, Most Anticipated on Mmorpg.ua.
- Mail.Ru — Lead Game Designer (2010 — 2013): Legend: Legacy of the Dragons — multiple RuNet Prize winner, 18M+ players. Game mechanics, monetization, community.
- It-Territory — Game Designer (2006 — 2010): Game design for browser and online games.

## Expertise

- Game Production: End-to-end ownership: from concept to live ops. Teams of 4 to 60.
- Game Design: Mechanics, balance, monetization, difficulty curves, player psychology.
- Publishing: Built publishing divisions from scratch at multiple companies.
- Product Analytics: Data-driven decisions, A/B testing, retention optimization, market research.
- Live Ops: Events, monetization campaigns, community management, player engagement.
- Leadership: Cross-functional team management, mentoring, strategic planning.

## Contact

- Email: mike@sviblov.com
- LinkedIn: https://www.linkedin.com/in/msviblov/
- Telegram: https://t.me/chaosmess

## Pages

- [Home (English)](https://sviblov.com/): Full profile — about, initiatives, experience, skills, contact
- [Home (Russian)](https://sviblov.com/ru/): Та же информация на русском